The phrase ‘Do It Yourself’ (or D.I.Y.) is used to describe the modifying, repairing or building of something without the assistance of paid experts or professionals. Nonetheless, since the 1950s the term has come into common usage to describe home improvement projects which a man or woman may try individually. it could most definitely be said that the D.I.Y. ‘movement’ was given a boost in the 70s as a result of the introduction of (VCR's) home video systems since this allowed D.I.Y. instructors to create audio-visual demonstrations of basic D.I.Y procedures that consumers could watch in their own home (as opposed to going to educational classes as had been the situation in past years). Although prior decades had seen the publication of periodicals and magazines which provided useful with regards to D.I.Y procedures, the 70s also saw the introduction of the very first DIY home improvement books (initially collections of magazine articles).
However, the biggest advances in D.I.Y came in the nineteen nineties as this was the time when home-improvement ideas and demonstrations emerged on the Internet in the form (initially) of advice and bulletin-board sites where novices could ask for guidance from experts for a D.I.Y project that they were planning or undertaking. At this time there has also been the emergence of specialist D.I.Y tv programs and even entire channels dedicated to the topic. Both developments were undertaken in an attempt to appeal to the growing number of people who were taking an interest in D.I.Y. projects ranging from knitting to full scale home rehabilitation.
These days In the twenty first century, D.I.Y is almost an integral part of our daily lives: it seems that every television channel plays adverts for a minimum of one stockist of D.I.Y materials and nowadays more and more people appear to be undertaking home improvements (such as redecorating a room and gardening) personally.
The great improvement in demand for D.I.Y materials that has resulted from the emergence of a more practical and ‘hands on’ culture has resulted in an enormous surge in the amount of D.I.Y stockists from small, privately owned firms to national and also international chains. Such a near-surplus in the availability of painting, tiling and other decorating materials (compared to previous decades) means it's never been cheaper for one to undertake a D.I.Y. project and the fact that there are lots of useful resources available (in the forms of websites, books, television programmes etc) means that it has never been easier to find guidance for any possible D.I.Y undertaking.
www.chestergatediy.co.uk
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Natalie Eastaugh is the Internet Marketing Specialist for JDRWebsites.co.uk
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