DIY for You

The phrase ‘Do It Yourself’ (or D.I.Y.) is used to describe the modifying, repairing or building of something without the assistance of paid experts or professionals. Nonetheless, since the 50's the phrase has become the most common way of describing home improvement projects which a man or woman may try on their own. it could most definitely be said that the D.I.Y. ‘movement’ was given a huge boost during the 1970s due to the introduction of home video systems (VCR's) as this allowed D.I.Y. instructors to create audio-visual demonstrations of basic D.I.Y procedures that consumers could watch in their own home (as opposed to attending educational classes as had been the situation in previous years). Although prior years had seen the publication of periodicals and magazines which supplied useful information regarding D.I.Y procedures, the nineteen seventies also saw the introduction of the first DIY home improvement books (initially collections of magazine articles).

However, the greatest advances in D.I.Y started in the nineteen nineties as this was the time when home-improvement ideas and demonstrations emerged on the Internet in the form (initially) of advice and bulletin-board sites where inexperienced people could ask for guidance from experts for a D.I.Y project that they were undertaking or planning. At this time there was also the emergence of specialist D.I.Y tv shows and even entire channels dedicated to the subject. Both developments were undertaken as an attempt to attract the growing number of individuals who have been taking an interest in D.I.Y. projects which range from knitting to full scale home renovation.

These days In the 21st, D.I.Y is practically an integral part of our daily lives: it seems that every television channel plays adverts for a minimum of one stockist of D.I.Y materials and nowadays a great number of people seem to be undertaking home improvements (such as redecorating a room and gardening) personally.

The great increase in demand for D.I.Y materials that has resulted from the emergence of a more practical and ‘hands on’ culture has resulted in a tremendous surge in the number of D.I.Y stockists from small, privately owned firms to national and also international chains. Such a near-surplus in the supply of painting, tiling and other decorating materials (in comparison to earlier decades) has meant that it's never been cheaper for one to undertake a D.I.Y. project and the undeniable fact that there are lots of useful resources available (in the forms of websites, books, television programmes etc) ensures that it has never been easier to find guidance for any possible D.I.Y. undertaking.

www.chestergatediy.co.uk

Natalie Eastaugh the Internet Marketing Specialist for JDRWebsites.co.uk

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